Kansas City based Hallmark Cards is in hot eggnog over changing a popular Christmas carol lyric on one of their ornaments.
Hallmark created this year’s Holiday Sweater ornament in the spirit of fun. When the lyrics to “Deck the Halls” were translated from Gaelic and published in English back in the 1800s, the word “gay” meant festive or merry. Today it has multiple meanings, which we thought could leave our intent open to misinterpretation.
The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: “fun.” That’s the spirit we intended and the spirit in which we hope ornament buyers will take it.
Ok…I get it. Here’s the deal from someone who has bombed MANY times doing a play on words – if you have to explain it in this much detail – you have to ask yourself, “is this really worth it in the first place?” How about the word “Don”? Anybody ever hear of that word being used now in ANY way except for some dude’s name? The whole Christmas carol isn’t relevant anymore except for being a snappy tune that people love to sing once a year.
Here is the real crime and it isn’t political correctness-it is this hideous ornament. That’s where my outrage is – Holy Ugly!
Keep the lyrics traditional and if you want to be sensitive to gay people make ornaments so lovely that people (gay and straight) will want to buy them and make this world a little more beautiful at Christmastime.
Sorry Hallmark – I think you will be receiving a lump of coal in your stocking this year.